Author - noa

Pregnant Woman Power – Nothing quite like it. Really.

There is nothing quite like seeing a content-happy-secure pregnant mama. It kinda makes us want to be pregnant again. So until then, we will just  need to stick out our belly and head to the beach J

Here are just a few behind the scenes + final results of a day in the sun with one hot mama (in Peek-a-boo’s retro one-piece nursing and maternity bathing suit) and a bunch of talented individuals.

A M A Z I N G   W O M A N   P O W E R.

—Behind the Scenes—


—Final Editorial Images—


—We couldn’t do it without these guys—

Photography: Inbal Or-Lev (

Hair: Daniel Malka +972-54-9989733

Makeup: Shiran Malka +972-50-2826302

Hot Mama: Shani Ran 

Check out our maternity bathing suits, suitable both as pregnancy bathing suits as well as nursing bathing suits! Get them here.


Sneak Peek to one of our favorites: Striped nursing maxi dresses, great as summery nursing/maternity dresses for special occasions!

THE most dramatic changes in such a short period of time happens to a woman’s body during her pregnancy and post partum recovery – there is no other thing like it really, anywhere.


This sets new challenges to me as a designer for 2-in-1 pieces. We like to look at these phases as a whole: pregnancy AND nursing so our items will be 100% suitable and functional for the whole stretch!


I look at the changes that occur on a pregnant woman and her fashionable needs, I do not look at nine months, but the overall changes: Her body, the new role she undertakes and accordingly, new activities in which she participates. We wanted to give a practical solution from the early stages of pregnancy and deliver a comfortable and stylish line of clothes the fit her body as it changes.

how we designed our nursing maxi dresses

Thanks to our high quality materials and thanks to a hidden breastfeeding opening which provides quick and easy access with minimal exposure – our maternity nursing tops compliment the changes that occur after childbirth and accompanies her as she return her original measurements.


… and then there are her wants and needs (can’t ignore that!). That’s why we just had to have maternity maxi dresses (and we had to make them nursing maxi dresses as well!) I think that if a woman is used to wearing an everyday maxi dress – there is no need to give it up really. I think that nursing maxi dresses are one of the most comfortable solution (+ I feel they also flatter and do wonders – they in most cases they make you look taller!): not to mention there are some woman who suffer from hot flashes…


In the spotlight:

We have something for everybody type but really, we think our maternity maxi dresses are the most versatile (just put on a jacket for cool summer nights), dress them up or down and (most importantly) use them while pregnant and benefit from their nursing slit for discreet nursing.


Take a peek at our NEW striped nursing maxi dress. We know you will fall in love!


You can finally fit into “regular” clothes, so why invest in nursing tops? Here is why…

I gave birth three times… after each and every time, I clearly remember the day I stood in front of my open closet, smiling at my beloved well-missed old clothes. And then I had to get dressed… well that was a different story. My body was not exactly the body I used to have (even when I got back to the weight I used to be in.. something shifted…) and the thought of lifting up the “ordinary” shirt I wear in order to nurse my baby, exposing my tummy , was just something I was not ready for. Peek-a-boo offers a wide range of fashionable nursing tops; they were rated as the BEST nursing tops over and over again. And for a good reason: our tops are fashionable nursing tops as well as the most functional you will find out there.


Because our tops are maternity nursing tops I always suggest purchasing as early as possible. Our high quality, super soft, viscose-lycra, breathable fabrics are designed to “shrink” back to their original dimensions so there will be no reminder of the belly that once populated the top. If you buy these nursing and maternity tops early on you will get the most “mileage” on them!


There are tones of fashionable nursing tops out there – why not look and feel great? You can go about your life without anybody suspecting you are actually wearing a nursing top: a- it is a fashionable nursing top; b- our nursing slit is absolutely unseen (this is also the reason our tops work 100% as maternity tops and 100% as nursing tops for breastfeeding).


So until everything “shifts” back into place… Get a maternity nursing top. You will look good, feel good AND it’s functional!


Nursing Maxi Dress for Summer

We are very excited to welcome our summery styles (in store Now!) – so we wanted to feature our 2016 striped nursing maxi dress!


Why is a maxi dress a must have for any pregnant/nursing mama (Especially Peek-a-boo’s striped maternity maxi dress, may also be used as a nursing maxi dress of corse)? Here are a few reasons:


Reason #1: Stripes-stripes-stripes.

Not only stripes have been hot for a while now, we implemented it into our maternity maxi dress cut in the most flattering style that conceals everything you wish to hide at the moment. We even added a little rouching in the tummy area! We chose to bring this dress to you in stripes because it is very different than any other (Black) maternity maxi dresses out there.

… Just have fun with it!

Reason #2: Essentials are worth the investment – Our 2-in-1 maxi dress is a long term investment.

We are just entering the hottest season… If you are pregnant – this maternity maxi dress is a must. Being pregnant during summer means sweating (in all those places you didn’t know you are able to sweat in!!). If you are breastfeeding – there is nothing like the combination of heat and hormones – don’t you wish you had a light nursing maxi dress with a discreet nursing slit??

Because our items are 2-in-1 and can actually serve you from early pregnancy and all through the whole period you breastfeeding – it has a long (closet) shelf-life.

Don’t sweat over what to wear! Just throw on a dress and head out!


Reason #3: Flexibility-1 Maxi dress > 3 looks.

Wear it up wear it down; one maxi dress can serve you in different occasions: add flip flops, hat and a tote to the pool and you have a breezy maternity dress. Earrings, nice beaded heavy necklace and a pair of nice sandals for an easy access nursing maxi dress at a BBQ or add a clutch and heels for a date with your hubby.


The right dress is an absolute summer staple, effortless and always on-trend for the season.

Get it here:


Still feeling GREEN… – Week 15

I am at the stage where I look like I had a really big lunch, and not like I am pregnant. Maybe my green complexion might give away the fact that food is not my friend right now.

Nausea for most of the day (why is this called “morning sickness”??) is something I forget pretty fast once I reach the second half of my pregnancy but is a really big thrill kill for the first 4.5 months – that’s about 130 days!!

Here are two simple miracles that help me when all else fails:

* Cold Sparkling Water – works wonders and keeps you hydrated

* Popsicles – Especially in summer when you need something sweet, but don’t want anything with a smell

Hang in there, my fellow big lunchers!

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